A short post today. I think I’ve about covered the basics of marketing. One question from yesterday—does buying from christianbook.com count toward the CBA bestseller list? No. The sales have to be from Christian bookstores. But hey, if you don't live near a Christian bookstore, ya gotta do what ya gotta do. Any sale, of course, helps an author. But you should be aware of those sales that prompt a book toward the bestseller list.
And Janet's question: Is this why it's so hard for a CBA book to cross into ABA? It's not so much the separation of bestseller lists that make CBA books hard to cross over. It has more to do with marketing and proper positioning of Christian fiction in secular stores. Christian novels are put in their own section, so, for example, a suspense reader perusing the mystery/suspense shelves in B&N won't run across my books. To catch the attention of that suspense reader, my publisher would need to buy space at the front of the store. Yes--those books that you see when you enter any big secular chain store--big bucks were paid to place them there. The space is bought, not earned through store recommendation, or sales, or quality, or whatever.
If there are any other questions, please shoot them over. I’ll do what I can out of my limited knowledge to answer.
Wonderful BGs, I have to tell you that I’m finding it more and more difficult to keep up this blog. We’ve covered a lot of topics, so I’m finding it harder to come up with new ones. And the posts often take quite a bit of time to write. What I hate to let go is the community here. You all have been so terrific to me. But time constraints and greater responsibilities in writing and making sales numbers are making this difficult to continue. I really don’t know what I’m going to do yet. If anyone has any creative ideas out there, I’d love to hear them.