Thursday, May 17, 2007
The May 7 issue of Christian Retailing reports that R.R. Bowker, the leading database regarding book sales, has unveiled to Christian bookstores and publishers its new PubTrack Consumer—a service designed to provide information about book readers’ habits and preferences.
PubTrack Consumer will track participating media and people across the country, gathering information such as how long folks spend consuming different kinds of media, where they shop, what makes them buy, and how they feel about their shopping experiences. The information will be gathered into weekly surveys.
Currently CBA uses data based on sales at the cash register. (We’ve talked about the gathering of data from STATS for bestseller lists numerous times.) PubTrack Consumer could help Christian sellers and publishers understand what makes a person go to that cash register and buy. Where did they first learn about the book? A magazine ad? The Internet?
Bowker began gathering the data in January, with an eye toward releasing its first report last month. Monthly updates will be provided, plus quarterly analyses and annual reviews. Of course, this will all be for a subscription fee. How much, the article didn’t state. The article does report “some level of interest” from Christian retail.
It’ll be interesting to see where this goes.
On blog tour this week: Orchard of Hope, by Ann Gabhart.