Tuesday, September 04, 2007
Industry News--a New Magazine and a Tour
The new issue of Christian Retailing reports that Strang Communications (publisher of Christian Retailing) is launching a new magazine for Christian book readers this month--and it's free. The magazine--Christian Book Reader--will be published every other month and will feature author profiles and interviews, publishing trend articles and previws of major upcoming titles.
Christian Book Reader will be available to readers through Borders book store and libraries.
Ah, the ol' book tour--is it worth it? Often they're not. However, the summer Fantasy Fiction Tour featuring Wayne Thomas Batson, Christopher Hopper, Bryan Davis and Sharon Hinck seemed to create an awful lot of buzz. The coolest--and most crucial--marketing aspect of this tour was that each author represents a different publishing house. This unusual teamwork of promoting each other spoke volumes to the stores they visited.
Their books (with links to their blogs/websites):
Batson: The Door Within trilogy, Thomas Nelson
Hopper: The Lion Vrie, Tsaba House
Hinck: The Restorer, NavPress
Davis: Oracles of Fire series, AMG Publishers
No fancy rides or digs for the Fab Fantasy Four. Traveling in Bryan Davis's van, the authors visited 17 cities in about 10 days. They stayed with volunteer families, rather than in hotels.
The authors did some individual marketing for the tour through their personal blogs. They also established a tour Web site, which reportedly received 10,000 hits a week.
Sounds like each author put a lot of work into this tour. I'm glad to hear it was successful. And yay for the fact that the word about Christian fantasy is finally getting out!