Friday, August 22, 2008

Word of Mouth Marketing


Remember when I posted about Andy Sernovitz's book Word of Mouth Marketing in June? Well, word of mouth works both ways. Soon after that I heard Andy speak at a word of mouth marketing conference in San Francisco. I made sure to meet him after we'd emailed so much about his book and my posts. And I took a BHCC magnet, ready to tell him my version of one of his interesting points: Some of your best word of mouth talkers may not be your customers. Andy got my story on video. Turns out Andy posted about my posting about him, and ran my video on his blog in July. Check out the posts on July 26 and 27 here on Andy's blog.

4 comments:

Kristi Golden said...

How fun Brandilyn! I was wondering if I could turn the BHCC blog logo into an animate GIF. I'm on several digital scrapbook websites and it's very cool to animated "blinkies" in your signature. So I was thinking I could do an animated blinkie that includes your website in one animation and the BHCC image on the other....

~ Brandiyn Collins said...

Go for it, Kristi! Let me know how it turns out. That sure oughtta earn you a BHCC mouse pad. :)

Jay Ehret said...

Brandilyn, I remember your excellent series on Word of Mouth Marketing. Congrats on meeting Andy and getting linked on his blog.

Some of your Texas readers may be interested in attending the SWOMfest event in Austin, TX in October. (swomfest.com) Andy and other great word-of-mouthers will be there.

Ane Mulligan said...

That's great marketing through blogging, Ms. B. I love how you both used it to teach, too. :)