Friday, August 22, 2008
Word of Mouth Marketing
Remember when I posted about Andy Sernovitz's book Word of Mouth Marketing in June? Well, word of mouth works both ways. Soon after that I heard Andy speak at a word of mouth marketing conference in San Francisco. I made sure to meet him after we'd emailed so much about his book and my posts. And I took a BHCC magnet, ready to tell him my version of one of his interesting points: Some of your best word of mouth talkers may not be your customers. Andy got my story on video. Turns out Andy posted about my posting about him, and ran my video on his blog in July. Check out the posts on July 26 and 27 here on Andy's blog.