Thursday, September 17, 2009
Publisher Seeking New Marketing Manager
After I arrived in Denver for the ACFW Conference, I received an email from Barbara Scott, Senior Acquisitions Editor at Abingdon, regarding this new position the publishing house is seeking to fill. Passing it on to you:
Title: MARKETING MANAGER, ABINGDON PRESS
Location: Nashville, Tennessee 37203
MAJOR DUTIES: Manages, under the overall direction of the Executive Director of Marketing and Fast Track Publishing, the marketing and publicity-related work of Abingdon Press. Provides direction toward the achievement of sales goals for specific product lines. Manages the marketing, advertising, communications, networking and publicity for these Abingdon Press lines. Develops and implements marketing and promotional plans and individual promotional projects. Participates in the development of sales programs and product development, as well as developing, monitoring, and analyzing Abingdon Press goals in the areas of sales, related expenses, and contribution. Plans, implements, and analyzes marketing communications efforts, including catalogs, promotions, networking, author events, publicity, and sales programs for published products. Ensures that the plans effectively prioritize and launch each new product or line in relationship to the year's sales goals.
REQUIREMENTS: A college degree in business, accounting, marketing communications, psychology/sociology, computer science, or communications (English, journalism, library science, religion) or equivalent experience, and at least five (5) years of experience analyzing computerized financial and sales data, developing marketing/publicity plans in the product area related to the specific position, and executing marketing communications initiatives. Excellent interpersonal, negotiation, verbal and written communication, and statistical analysis skills. Working knowledge of publishing, retail sales, trade sales, and marketing practices and techniques, as well as knowledge or marketing experience with digital media products and promotion. Knowledge of professional, church leadership and/or Christian fiction needs and trends in the Christian marketplace is strongly preferred.
Please include a minimum salary expectation with your submission.
Abingdon Press (United Methodist Publishing House)
201 Eighth Avenue South
P.O. Box 801
Nashville, TN 37202
Phone: (615) 749-6535
Fax: (615) 749-6704
Email: Employment (at) umpublishing.org
Industry: Marketing - Management
Career Level: Mid Level Career (5+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time