Tuesday, November 24, 2009
Coca-Cola and You
"There was a period when our company did lose its way. We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield." --Coca-Cola CEO Muhtar Kent
Even when you're Coca-Cola, controlling nearly 51% of the global carbonated soft-drink biz, you can't rest on your laurels. You have to be forward-thinking. Coca-Cola doesn't just sell soft drinks any more. The company needed to be more alert to trends in drinking. People are going after juice-based drinks, health drinks, bottled water, etc. Coca-Cola needed to pay attention.
The full article in Advertising Age is interesting. Read it here.
And ask yourself--"What changes in my sphere of influence--from the book industry to working in the corporate world to staying home and raising kids--am I failing to keep up with?"