Tuesday, September 14, 2010

CBD Launches E-Bookstore

Great news in a press release from CBD:

Christian Book Distributors (CBD) has launched a new e-book store through its Christianbook.com Web site. In addition to offering thousands of Christian digital books, the Peabody, Mass.-based company has also introduced a CBD Reader for computers, smart phones or Apple's iPad.

"We are very excited to offer a deep selection of Christian e-books, while also providing an e-reading platform in the CBD Reader that gives our customers the ability to read on devices they already own," CBD President Ray Hendrickson said. "Instead of purchasing another expensive electronic device, our customers can read on their desktop and laptop computers as well as many popular mobile devices and dedicated e-readers like the (Barnes & Noble) nook and Sony Reader."

Without downloading any special software application, readers can choose to access e-books with just a few clicks, Hendrickson added. Targeting e-book newcomers and tech-savvy users, CBD is also offering a handful of free e-books in addition to free samples of every digital book offered on its Web site.

"Every day we are adding new titles to our already deep title selection," Hendrickson said. "We will have the best selection of Christian e-books available."

Digital books--which generally cost less than hardcover books--are the fastest-growing sector in the publishing industry. As of June, year-to-date e-book sales were up more than 200% on 2009, according to the Association of American Publishers.

The catalog arm of Christianbook.com, CBD is the largest religious catalog company in the world, sending out more than 65 catalogs to millions of customers each year, company officials said. CBD's customers have access to more than 300,000 books, Bibles, CDs, DVDs, gifts, toys and games.

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