Monday, December 01, 2008
Mainstream Houses and Christian Fiction
Happy December. (Can you believe it?)
The new Publishers Weekly has an interesting article about mainstream ABA houses publishing Christian fiction--rather than releasing the titles under the houses' Christian imprints. Clearly the market for Christian fiction is expanding. Read the article here.
I wonder about the fiction titles Nelson says it will market as mainstream. How well will that work? Some bookstore shelvers may look at the genre on the back and follow that, shelving the book with other mainstream fiction. Others may notice the publisher, know that it's a Christian house, and automatically shelve the novel with other Christian fiction. In other words, I didn't think simply taking "Christian" out of the genre listing on the back cover fixed the age-old shelving problem. Anyone have any insights on this? Please speak up.