It all started when I was looking for recipes online. I ended up on a site with a little ad over on the right--one too clever to ignore. The ad was for Frixion erasable pens, by Pilot. (Never heard of 'em before.) How do you make erasable pens interesting? Here's how:
The bottom center link says "See the creation of the perfect man. Watch the video." Click on that and up pops a cute, short trailer. Go to the ad here to click on the video and other links.
The ad was well placed--on a recipe site where women would tend to gather.
I'm off to buy some Frixion pens. First, any ad campaign this good deserves a sale. Second, I love fine-tipped pens for signing books. Imagine an erasable one. If I misspell someone's name--voila!