Tuesday, May 20, 2008

Chapter A Week and Koontz


Two news tidbits for today:

1. Have you signed up with Chapter A Week? If you're on the list you'll receive the opening chapter to a novel each week, with a link to the author's website for more information. It's a great, free way to sample some of the latest fiction releases. Now CAW has added something new--book giveaways. About four times a year a ten-pound box of Christian novels will be sent to a randomly drawn winner. The first drawing will occur June 13th. To sign up for Chapter A Week, go here. Do it soon, as the sign-up time for this contest ends June 6th.

2. Last week I told you about Dean Koontz's marketing strategy for his new release, Odd Hours. Koontz and company have created a four-part web series, featuring his character Odd Thomas on a hair-raising adventure that takes place between book 3 and this latest one. Yesterday Koontz's email went out, announcing that Odd Hours just hit shelves, and that the final web series installment was now available online. Of course I watched the video. That clever Koontz. He wound up the web adventure by placing Odd at the beginning of the story that is told in Odd Hours. Quite the clever marketing, from beginning to end.

Can't talk anymore today. I'm on my way to buy Odd Hours.


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